a brand pioneering a new category of natural health products, launched today. Hilma bridges the gap between legacy consumer health brands and traditional herbal brands through its line of scientifically-backed, accessible, natural remedies. With an equal focus on clean labels and scientific rigor, Hilma has created a new product category—the Clinical Herbal. Hilma's first three products are medicine cabinet staples—Immune Support, Upset Stomach Relief, and Tension Relief.

Founded by Hilary Quartner, Lily Galef and Nina Mullen, Hilma has brought the clean label movement into the over-the-counter (OTC) space. "We were inspired to build Hilma after realizing that while we were turning to brands with clean labels for our food, skincare, and cleaning products, the same options did not exist for our medicine cabinets," said Mullen, Co-Founder and Co-CEO of Hilma.

"Because our products are solution-oriented, they are much more accessible to a mainstream consumer," said Galef, Co-Founder and Chief Brand Officer. Quartner, Co-Founder and Co-CEO, explains, "We're taking the guesswork out of natural remedies and making the options easier to understand. You no longer have to do your own extensive research to find a natural solution that's right for you." The brand plans to expand into other OTC categories to position itself as a platform for natural remedies, backed by scientific research.